Now the nursery can be as expensive as the rest of the home
Or pull your jammies from a carrotshaped bureau($3, 850)As tall as mommy.
Attention harried parents:With a few mere mouse clicks, you can furnish your heirs' lairs in tasteful toile or handcrafted french country, or buy them a hamptonsworthy playhouse with balcony, sunroom and loft($7, 999).
Nearly three years ago, a couple of richmond, va.Area moms saw the market potential of onestop, cybershopping for highend children's furnishings.Their wares can be seen on nbc's"Friends,"In a slice of living room occupied by ross and rachel's love child;On the wb cult show"Charmed"And in the movie"Stuart little 2. "
Baby boom with bucks"The real hole in the market was upscale children's furnishings on the internet in one place,"Said, 32, who cofounded the site after surfing madly for furniture for her own progeny. "A lot of women are waiting to have children.They are more mature, and they want the nursery to be an extension of what's in the home. "
The current baby boom is driving demand for infant and youth bedroom furniture.About $4 billion of the $64 billion spent last year in this country on furniture, mattresses and box springs went for children's goods, reports kids today, a juvenilefurniture trade magazine.
"People spend this kind of money BecAuse(A)They can, and(B)If they can't, grandma and grandpa can and will.It's more recessionproof
Ralph Lauren Outlet than adult furniture,"Said editorial director.
Small wonder pottery barn kids is flourishing, ethan allen stores have added children's departments, and the has bombay kids, he said.
Crate barrel began displaying the upscale land of nod catalog in its stores after buying an interest in the firm.In november, land of nod opens its first store outside chicago, with others planned around the nation in 2003.
Pier 1, which bought cargo furniture, is planning what its web site calls the first"Value oriented"National chain for kids' furniture.
Adams and cofounder didn't want"Midrange, massproduced"Goods.They sought out sources for"That very unique look, something you can customize, a particular paint color or your child's name on something. "
Their list has grown to some 1, 800 cribs, beds, dressers, rugs, toys, wall hangings, lamps, linens and diaper bags. "Guinevere,"A fivepiece, $15, 000 suite, includes a canopy bed, nightstand, lingerie chests and mirror;A tuffet,
A la miss muffet, is optional.A $39, 000 bed tucked into a wooden, cinderella esque"Fantasy coach" (None yet sold)Is the priciest item.At the other end, framed artwork starts at $36.
Celebrity totsthe average order is $400, and a big seller is the adult nursery glider($595 to $695).Still, $9, 000 orders are not unusual, said adams, whose customers include athome moms, working women, set designers and celebs. (Point guard bought two playhouses for his brood, edmunds said. )
A hightech consultant, ceo adams financed the venture with $1 million in profits from two companies she sold before the dotcom crash.Edmunds, 35, a former probation officer, cut her marketing teeth making and selling white noise cds, compiled with her sister, to soothe cranky kids.The newest partner mother, designer, 34, selects products and is developing a custom linen collection. "I think $595 for a crib that converts to a toddler daybed is very reasonable,"She said. (An additional $700 buys a schumacher toile crib set. )
Tom Stalker caught in storm
Tom stalker found himself in the middle of a 'cheating' storm as he moved into boxing's quarterfinals.
The british lightwelterweight, 28, beat manoj kumar 2016 but the indian opponent was furious with the decision and claimed the judging was 'biased'.
Angry kumar, who won one round of the three, blasted: "It doesn't look like an olympic games but more like a district competition because if it's great britain in the ring it doesn't matter who's against them.
"It's like a district competition where there's loads of cheating. "
Kumar's coach iglesias fernandez added: "The last round was 74 to him but why no other rounds?
"All rounds were the same.It was very poor judging.I think he was robbed. "
Stalker said: "I don't deal with the scoring, i just get in there and fight.
"In amateur boxing it happens all the time.You think you've won by more points and it's just up to the judges. "
Stalker, who had a bye through the first round, faces tough mongolian munkherdene uranchimeg next on wednesday night.
Stalker added: "I felt sluggish after the first round and being in my hotel for the last week hasn't done me any good.
"All i wanted to do was fight.In my next bout i know i'll do better.I didn't box too well but a win is a win. "
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